Intent
I want to create a website that showcases my art simply and concisely while the user can effectively navigate through the website through its compact and operative display.
Voice
I want the website's voice to be simple, compelling, and engaging while maintaining a sense of artistry throughout. This way, it can be visually appealing and functional for its intended use.
Tone
I aim to achieve an aesthetically pleasing tone throughout the website while remaining consistent in design so that each page flows into the others.
Brand
The website's brand will be more casual while remaining concise. It will also be consistently updated to maintain new content so that people have a reason to return to the website.
Personas
Persona 1
Someone gets access to the website by clicking a link on my Instagram. Maybe they just view the website to check out my design work, or maybe they'll find something else that they like that entices them to want to work with me.
Persona 2
Employers if I attach the website to a resume. The website could be a package of all my work as well as demonstrating that I know my way around HTML.
Persona 3
Someone looking to commission art from me. They'll be able to get a demonstration of what type of work I do, and with contact information readily available on the website, they can contact me if needed.
Competition
I believe drawing enough inspiration (i.e., i-D Magazine website) will make this website stand out through its simplicity and effectiveness, allowing it to compete with similar self-promotion websites that can be overly complicated or outdated.